It’s about time…

I’ve been asked by many people to share my experience about how I run my company and what it means to be an entrepreneur. Back in 2002, when I started Caphyon, I didn’t know much about the business side. All I ever wanted was to be a programmer and build great software.

But after 10 years of doing this, I learned (the hard way) some interesting lessons about how to run a successful business and I would like to share them with you here on this blog.

But before I begin, I want to give you guys a little background, to see where I’m coming from.

When I was 24 years old, after working in the IT department of a US company for almost two years, I decided that everything I was going to do in life was going to come from my own two hands. That wasn’t a very smart decision, but so far it turned out to be a good one for me. I wasn’t really into the “have a job” mindset anyway. Salary, insurance and pension meant nothing to me back then.

Two years later, in 2002, I founded my own company with the help of my friend, Catalin Rotaru, who had just came back from US after working for Netscape and later AOL. Google was starting to become more widely known and although Altavista was still around and kicking, it was clear to me who the winner will be.

At that point in time, there was only one desktop application that handled rank tracking. If you still remember it’s name, then you can consider yourself being in the SEO business since Prehistoric ages.

Back then, Google index updates used to take several months to complete, and when they did, there was this thing called Google Dance, which made everyone go crazy for a few weeks until things settled down.

Those were the times when people could abuse the anchor text distribution, stuff meta tags and link from invisible anchor text and get away with it. Having a high keyword density was thought to be a very important metric back then. Go figure!

But there was really nothing out there that helped the in house SEO be more productive and give him the ability to create ranking reports and show that the money he was charging for were well spent. There was also no competition at that time on Mac OS. There were virtually no Software As A Service (SAAS) or web apps either. (They would appear later in 2007.)

That was how things were when we first decided to build Advanced Web Ranking. We released the initial version in one month and within two months we had our first customer. By 2005, AWR had more than 1,000 customers and things started to become serious.

10 years and about 18,000 customers later we’re still here and I have a great story and experience to share.

What happened since we first started and all the things that I learned in the process is what I want to share with you on this blog. Hopefully, you will not have to make the same mistakes I did.

So let’s start this. Are you ready?

Before I move on with the next post, I have one advice for you:

“Focus on your dream, don’t try to pursue someone else’s dream.”