Dreamland was born out of my wish to describe an ideal world that we could all live in. I hope I’ll be able to reveal my vision of this ideal world through my writings so that everyone can learn from it and be able to change the world into a better place.

Don’t get me wrong. I’m not an idealist. I’ve been working in the software development industry since 1996 and I’ve enjoyed every sigle piece of software that I have designed or created, from Analytics to SEO and lately to Conversion Optimization.

I just think that there are some things that can be done better in this industry and I hope we’ll be able to change them or at least give you my version of how they should be.

Please join me in my quest by sending me your thoughts and ideas and let’s work together to make this a better place for everyone.